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Social Media

Social Media

6 Tips for Using Social Media to Grow Your Blog and Business

April 24, 2012
building-community-online

I originally wrote this post for Alissa over on Rags to Stitches. I’m re-sharing it here as I think there’s a great deal of value for bloggers and businesses seeking quick tips for using social media to grow their online presence. One of my passions is helping businesses build and grow their online social media. Whether you’re running your own business or building your personal brand, each of these tips will help you better align your goals and make the…

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Social Media

I’m on AOL Daily Finance Talking about How to Use Pinterest to Save you Money

April 23, 2012

Pinterest is now the third-most used social networking site. Amazing considering it hasn’t been around for too long, and it’s an invite-only  platform. I frequently get asked (professionally and personally) – What is Pinterest? How do I use it? I don’t get it … Should my brand be on it? It’s probably not going very last long is it? While no one can predict the latter, given how wildly successful it’s become in a short span of time, I can’t…

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Personal & Professional Development Social Media

8 Easy Ways to Update your LinkedIn Account

March 13, 2012

I came across an article this weekend on 4 reasons you should join LinkedIn today. As a social media strategist, I can tell you LinkedIn is not only for job seekers.   It’s a fantastic networking tool during your employment, and if used correctly can also function as a lead generator. Half of the work is done for you. I get periodic updates to my email notifying me of contacts who’ve received a promotion or a new job, added an area…

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Social Media

Are We Creating a Socially Inept Generation?

February 27, 2012
Left-out

  source I’ve spent the last few months “cleaning up” my Facebook account, deleting about 100 people. Initially I was going to use my girlfriend’s approach and only keep people whose phone numbers I own, but I soon realized I have a few travel-related contacts  that I enjoy getting updates from. I also realized I was connected to people I was never truly friends with (high school anyone?), who I’ve never once communicated with via Facebook, or who I’d rather connect with…

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Social Media

Why Start a Blog – Building Community Online

February 10, 2012

I wrote my first blog on this site on February 22, 2011 (coming up on my one year anniversary!) but started blogging in 2006. Starting a blog, whether for personal or business reasons, can be overwhelming. Part of my day job is helping companies establish best practices to help build their online community. Recently, I’ve had a couple of close friends ask me how they can get started on their own. Yes, I might get paid to do this during…

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Social Media

Google Ads Know More about You Than You Think

February 3, 2012

Earlier this month, I ordered lunch from Jimmy Johns for the first time. I wish more places delivered. It’s amazing having lunch brought to your desk on busy work days (and also very dangerous for a 5.5 month pregnant woman who is hungry every hour). I had a great experience with Jimmy Johns and Tweeted about my experience. Literally minutes later, every ad on every blog I read was about Jimmy Johns. Creepy. I didn’t research the “how” or “why”…

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Social Media

4 Easy SEO Tips for Bloggers

January 5, 2012
I'm Blogging This Vintage

Write a killer headline. Make sure the headline is keyword-rich and simple. Think like an online user. Most people search in questions or short phrases. For example, “easy chili recipe”, your title could be “Quick and Easy Chili Recipe”. Before you decide on a headline, do a quick search on Google/Yahoo to see what comes up under those phrases. A great FREE tool you can also use to determine best keywords is the Google AdWords Keyword Tool.  Make the sure the URL…

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Social Media

Jumping on the Social Media Bandwagon

November 14, 2011
Social Media Bandwagon

“I want a Facebook page.” This phrase always amazes me for two reasons: “You don’t already have one? Where have you been?” This statement is rarely supported by research or data. Very rarely does my professional life as a content and social media strategist bleed into my personal life. Very few of my personal friends and family blog or Tweet. I never talk about my personal blog at home, and try to contain my love for Tweeting with close friends…

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Social Media

How Social Media is Like Gardening

September 14, 2011
Social Media Garden

Judging solely on size and abundance, you might look at my garden and say, “She sure knows what she’s doing.” The truth is, this is my my third attempt at gardening. While fruitful, it isn’t exactly an organized ordeal, and I don’t consider a bucket full of tomatoes and zucchinis a complete success. Partial success – yes. After all, it’s edible and organic, but most of the time I don’t know what I’m getting because more than half of the…

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Social Media

We Don’t Call It Anti-Social Media for a Reason

July 22, 2011
Wish Design, personalized necklace

It’s a tiny shred of advice I include in every social media strategic plan, consultation or conversation about social media – “Don’t forget, it’s SOCIAL!” You can build the best strategy, post religiously, and RT your heart out, but if you aren’t making social media a part of your real-life, everyday existence, it is all in vain. It’s the beauty and downfall of social media. You become public. Everything you post online is accessible by the online world. Therefore, you ultimately…

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